Sales Development Representative
9fin
Location
London
Employment Type
Full time
Department
Sales
About 9fin
9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.
Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.
Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.
We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.
Role Overview
As an SDR at 9fin, you will be the first point of contact for prospective clients in the EMEA debt markets. You will qualify inbound leads, conduct strategic outbound prospecting, and create qualified opportunities for our Account Executives. This role offers a clear pathway to promotion to Account Executive within 12–18 months.
Key Responsibilities
Conduct outbound prospecting to sell-side and buy-side firms (law firms, banks, advisers, brokers, asset managers, credit funds, CLOs and private credit firms).
Qualify inbound marketing leads using the ANT methodology (Authority, Need, Timing).
Book qualified discovery meetings for Account Executives.
Maintain CRM hygiene and ensure accurate pipeline reporting.
Collaborate with Marketing on campaign optimisation.
Achieve monthly targets for accepted opportunities and pipeline generation.
Requirements
Essential
1–3 years’ B2B sales experience (SaaS preferred).
Excellent written and verbal communication skills.
A coachable mindset and strong work ethic.
Proficiency with CRM systems and sales tools.
Desirable
Experience in financial services or fintech.
Understanding of debt markets, credit or asset management.
Experience using Salesforce, Gong or similar tools.
Previous SDR or inside sales experience.
Bachelor’s degree.
Our Benefits
We’re a scaling start up, and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
Financial & Insurance
Competitive Salary (our salary bands are benchmarked at the top end of the market)
Equity options
Pension (your minimum contributions are 4% with 9fin matching up to 7%)
Private Medical Insurance
Paid sick leave with Income Protection for long periods of illness
Group Life Assurance
Season Ticket Loan & Cycle to Work schemes
Time off
25 holiday days per year
Local public holidays (with the ability to exchange them for alternative days)
Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
Work abroad for up to 3 months a year
1 month paid sabbatical after 5 years of service
Enhanced parental leave & flexible working arrangements available
Training & Culture
Professional learning and development budget
Quarterly team socials
Summer and Winter company social events
9fin is an equal opportunities employer
At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.