Product Marketer - B2B Martech SaaS (Remote)
Antavo Loyalty Management Platform
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See open jobs at Antavo Loyalty Management Platform.See open jobs similar to "Product Marketer - B2B Martech SaaS (Remote)" Seedcamp.About Us
Antavo is a rapidly growing VC-backed scale-up that is disrupting the loyalty management market through its innovative omnichannel technologies. We are recognized by Gartner and Forrester as a leading pure-play loyalty management platform.
The Team
The Antavo Team is a passionate, dynamic and innovative team of professionals. From consultative salespeople and savvy marketers to product experts and software engineers, we have a diverse team of talented individuals with one unified focus - helping our customers launch the best loyalty programs. Customers are at the heart of everything we do. We pride ourselves in always taking an innovative, customer-centric approach to creating the best technology platform for them to run loyalty programs. With big dreams and a grand mission, we’re looking for talented and like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
The Role
As our new Product Marketer, you’ll be responsible for bridging the gap between the marketing and the product departments. It will fall on you to know Antavo’s product very well, understand market trends and customer needs, and ensure that Antavo’s product is accurately positioned and communicated across various marketing channels.
HI THERE, I’m Zsuzsa Kecsmar
Co-founder and Chief Strategy Officer at Antavo
Antavo aims to be the best in what we do: enabling brands and retailers to run loyalty programs. With the help of our smart marketing, we were able to attract global brands like C&A, KFC and Kathmandu, gain trust, and have so many leaders and experts in loyalty follow us for advice. Content is at the heart of everything we do as a marketing team, and we are looking for an experienced product marketer to help us climb even higher!
I'm looking forward to working with you!
You will work with us:
Zsuzsa Kecsmar
Co-founder and Chief Strategy Officer
Eva Bacsi
Global Head of Marketing
Tamas Oszi
Head of Content
Your main responsibilities
- To get to know and understand Antavo’s product very well from a technology and business proposition aspect as well, work closely with the Product Team and always be aware of the latest developments and the product roadmap
- Work closely with the Product Team and always be aware of the latest developments and the product roadmap.
- Conduct market research to understand customer needs, product & market trends, and the competitive landscape.
- Educate other departments on current product messaging.
- Create compelling product positioning and messaging for the website’s product pages and and other communication channels.
- Create value propositions that clearly communicate the benefits and features of the product.
- Collaborate with other departments to develop marketing materials, including product releases, datasheets, reports, case studies, product videos, etc.
- Ensure that all marketing efforts align with the overall brand strategy and the state of the product.
- Lead interactions with analysts and take part in the briefing and inquires.
- Participate in creating go-to-market strategies - working with key stakeholders across the business
You should have
- 2-3 years+ experience in product marketing or a related field, with experience in B2B and SaaS.
- Ability to develop product-centric yet easy-to-understand marketing content.
- Proficiency in deriving actionable insights from market research and product-related documentation, like user manuals.
- Fluent in English, both written and verbal. Great communication skills are essential.
- Extended copywriting experience
- Good managerial skills
- As a scaleup company we work fast, so you’ll need to be punctual and meet deadlines.
Nice to haves
- Familiarity with marketing automation tools, CRM systems, and other relevant technologies
- Data analysis skills
- Experience working with Wordpress, social media, design and video editing
Why should I apply?
- The opportunity to quickly advance in your career.
- Great remuneration package with bonus.
- Antavo Care (Private Health Insurance & Mental Health Support).
- Be part of a remote-first company.
- International vibe: we have 100+ colleagues from 10 different nationalities.
- A dynamic, no corporate-BS environment to learn, grow, and really make an impact.
- You will have a strong team around you to support you in reaching your goals.
Why our team loves working at Antavo
- “Antavo is remote-first, so I can work from my home, which means a lot to me. We regularly meet in-person.”
- “Truly international vibe, with different nationalities working on one mutual goal."
- "I love my comfortable environment (no dress code, flexible working hours, company retreats, etc.)"
- "People here like my bad jokes."
At Antavo every person is a unique personality working towards the same goal, creating a thriving business. It’s very important for us that everybody has a place and a voice on projects and goals, no matter the race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or basis of disability. We create and empower a diverse culture, as we know it encourages creativity and innovation.
We will never contact you by Whatsapp or text message - be job scam aware
This job is no longer accepting applications
See open jobs at Antavo Loyalty Management Platform.See open jobs similar to "Product Marketer - B2B Martech SaaS (Remote)" Seedcamp.