Advertising · Data and Analytics · DeepTech · Design · Information Technology · Internet Services · Sales and Marketing · Software
In B2B, the biggest challenge marketers face is connecting their activities with revenue. There are just too many touchpoints and people involved in the buying decision, resulting in complex buyer journeys and long sales cycles. Transparency gets lost. Everyone knows that B2B revenue attribution is important, but where do you even start? The bigger the ad spend, the bigger the potential... but also the pain! To try and solve this, a lot of companies still rely on attribution systems that are stitched together in Excel from a mix of ill-maintained B2C tools (e.g. Google Analytics and Facebook attribution), giving them a skewed view of their revenue reality. We’ve been there! In our previous jobs, we searched for a product that could replace our scrappy semi-solutions without draining internal resources: a solution that would continue to get developed and actually help us understand the full value of our actions. We couldn’t find one. So we decided to build one ourselves. Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies who have the ambition to be truly data-driven. Our customers typically close multiple deals a month and do inside sales with a significant digital ad spend and annual revenue ranging from a few million to hundreds of millions of dollars. We pull together and clean existing, siloed, commercial data sources before joining them with behavioral data to give a holistic reflection of the actual B2B customer journey and transform it into easy-to-digest, actionable analysis. Dreamdata integrates with just about any commercial tool and traffic source, so your teams won’t be forced to use certain vendors or suites. You’re free to use best-in-class tools! What if you were asked to double next year's ad spend? What if a pandemic strikes and you’re suddenly forced to cut your marketing activities by 50%? What would you do? Do you actually trust your data enough to present a sound way forward? In situations like these, there’s nothing more dangerous than bad data. What might look like a good plan you want to act on can actually be a bad decision in disguise. Is your B2B’s data prepared and ready to go? By taking care of all the data-crunching, Dreamdata allows demand generation and commercial ops professionals to focus on which B2B go-to-market (GTM) efforts are actually paying off and enables them to repeat the success and stop wasting money. Our out-of-the-box platform helps you to answer vital B2B marketing questions like which campaigns and channels to stop or scale, what’s the return on ad spend, and how long it takes to acquire new customers. If you’re all about granularity it’s even possible to do attribution to (and between!) every pipeline stage as well. Applying attribution to pipeline stages allows Dreamdata customers to optimize every step of their customer journeys. With the Dreamdata insights, B2B marketing and sales align like never before. B2Bs need to realize that revenue creation is most effective when it’s done as a team effort. Every touch of every deal is disclosed. No more guesswork. No more opinions. With this unrivaled transparency, it’s not unusual to see campaign effectiveness and marketing ROI improve by more than 50%.Something looks off?