CRM Marketing Manager

Electric Car Scheme

Electric Car Scheme

Marketing & Communications
Hayes, UK
Posted on Thursday, April 4, 2024

Due to rapid growth of our business, we’re looking for an innovative, proactive and creative CRM Marketing Manager to join our Marketing team to help us achieve our ambitious growth goals.

At The Electric Car Scheme, our clients are at the heart of everything we do, and we have a very loyal base who believe in our brand commitment to net zero, innovation and ultimately love our product.


The Role:

In the role as CRM Marketing Manager, you will work closely with the Senior Marketing Executive and Marketing Director in driving and achieving the customer reengagement and lead generation targets. You will be the CRM champion, responsible for the end-to-end management of our customer email and SMS campaigns, briefing assets, building segments, scheduling and reporting of all Electric Car Scheme newsletters, automation and SMS campaigns.

This brand-new role will be a senior hire in the Marketing Team, and will report into the Marketing Director.


What you bring to the role:

  • You need to have at least 3-5 years of practical experience working with B2B and/or B2C CRM Marketing. Bonus in a high growth start up or scale up environment.
  • Your focus will be on segmentation, automations, and having a strong analytical eye. You'll use email performance metrics, sales metrics and customer journey intuition to optimise performance continuously. A/B testing in the email service provider (ESP) will be a key tool for learning and improvement.
  • Hands-on experience using ESP e.g. Mailchimp, Pipedrive, Salesforce and Sendgrid. Experience with Squarespace is a bonus.
  • You’re passionate and knowledgeable about climate change, sustainability and/or the electric car industry.
  • Excellent written and verbal communication skills.
  • Experience building data segments.
  • Self-motivation and enjoy working within a team, but also working independently on multiple projects.
  • Experience working with and managing external partners
  • Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance.

What you'll be doing:

  • Produce newsletters regularly, collaborate closely with the Senior Marketing Executive to ensure that the messaging fits well with seasonal and internal content calendars
  • Segmentation and personalisation: Create customer segments based on data analysis and implement personalised email communication strategies to drive business and revenue.
  • Build and own automated customer journey workflows to nurture leads, and drive conversions for customers with high intent and at lifecycle stages to acquire, reactivate, revive and re-engage deals.
  • Drive the email creative process, working with our freelance Designer, ensuring they have clear briefs and insight to support the design process of our CRM content.
  • Provide regular email reports and insights to senior management, highlighting the impact of CRM and email marketing efforts on business goals.
  • Regularly analyse CRM and email marketing performance metrics to identify trends, opportunities, and areas for improvement.
  • Drive prospect conversion, re engagement rates and optimising customer journeys, with other campaign communication tools such as SMS and Direct Mail.
  • Collaborate closely with our Customer Success team to develop marketing strategies aimed at increasing engagement among our existing clients who are already enrolled in The Electric Car Scheme.
  • Support the Marketing Director with any additional marketing tasks that arise. Given the nature of our business, there will be chances to contribute to broader marketing activities - both digital and offline.

Company Benefits:
  • Hybrid working with 1-2 days in the office (Hayes, London)
  • 25 days holiday + bank holidays
  • Add 1 day holiday per year service + buy / sell up to 5 days each year
  • Flexible work policy with options to take into account family care
  • Best in class Family Friendly Leave and Pay
    For example, our Maternity leave (in year 1) is 6 weeks full pay and 6 weeks half pay. This increases to 12 weeks full pay, 8 weeks half pay after year 1.
  • Use our own scheme to lease a vehicle through salary sacrifice and save 40-70% to drive a brand new electric car
  • £500 pa. personal development budget
  • £100 home office budget
  • Vitality healthcare
  • Pension
  • Equity options - own a part of the business

Why Work With Us?
  • Personal growth - join us as an early employee to fast track your progression opportunities!
  • Competitive salary, pension & incentives scheme to share in our success
  • Voted 4.9 on Glassdoor
  • Voted Top 100 Organisation to ‘Escape’ to in 2022 and in 2023 by Escape the City
  • Certified Company on Otta
  • Be part of our friendly, family-like culture, enjoy our benefits - we value our people, diversity and building a culture where we can thrive
  • We are the UK’s only B Corp Certified salary sacrifice provider

About Us:

Switching to an electric car is one of the most significant ways you can make a positive change towards net zero. We want to make it cheaper and easier than any other option. Salary sacrifice makes this possible, allowing employees to save 30-60% on any electric car by reducing your salary in exchange for an electric car as a benefit. This makes electric cars an affordable option for everyone.

Each person wants to make choices to achieve a net zero future. People are limited by information, access, price and complexity - this is slowing down progress globally. The pace of achieving net-zero is a huge problem because each tonne of carbon emissions contributes to climate change for centuries.

At The Electric Car Scheme, our goal is to make net zero the obvious choice.

You can offer a cost-neutral benefit that gives employees access to the most affordable way to switch to an electric car. Together we’re speeding up our ability to tackle climate change by empowering others to make sustainable choices.

The Electric Car Scheme is here to break down barriers. By empowering others to make sustainable choices, we can speed up your efforts to tackle climate change.

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