Product Director



Posted on Thursday, May 9, 2024
Product · Stockholm, Sweden · Hybrid Remote

Product Director

If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!

We usually respond within two weeks

Are you ready to make an impact for the world's most popular hobby, pushing the boundaries of engagement for anglers?

As a Product Director, you will be at the center of driving the continued success of Fishbrain, but also develop us as an organization and our product practices. Work will include how to design the subscription, growth, utility & social product user journey parts in our App. You will be a key player in driving the continued success of Fishbrain beyond our 15 million members.

You will focus on leading the app experience, with the mission to grow and amplify the user base, grow engagement and lifetime value by creating a lasting, relevant, and qualitative experience that supports solving angler problems.

Overall responsibilities

  • Define the product strategy in line with the overall business strategy for Experience, Growth, and Product Data product teams to achieve company objectives

  • Liaison with Domain leaders, key stakeholders and tech leadership

  • Lead and manage four product management teams, providing guidance and mentorship to grow skills and capabilities

  • Develop best practices with tech leadership for product processes and delivery

  • Lead the cross-functional end to end product development towards its mission and goals

  • Ensure functional engagement loops , with lifecycle customer journeys. This includes components such as onboarding, feeds, maps, tools, notifications, recommendations, vertical user experiences, UGC etc.

  • Ensure product requirements and measurable objectives and oversee the development of the product roadmap

  • Assume ownership of product KPIs aligned to company strategy, and continuously analyze business impact of deliveries (e.g MAU, DAU, retention, user contribution, conversion) and define mitigating actions for continuous improvements

  • Maintain a strong understanding of the user needs, industry trends and competitor landscape (focus US market)


  • Excellent stakeholder management skills and collaborative mindset with experience working with multiple stakeholders

  • A passionate product and user evangelist, with strong interest in product design

  • Attention to detail and quality

  • Proactive and taking ownership of area and results on senior level

  • Excellent analytical as well as communication skills


  • 5+ years of experience as Senior Product Manager, Product Owner, Product Director or comparable roles with team management experiences

  • Minimum 2 years experience of leading and managing staff in a product and tech organization

  • Experiences working with subscription & utility services, social community/social network or similar areas

  • Demonstrated experience in growing the usage and lifetime value of consumer apps and/or digital consumer services

  • Demonstrated experience in building engagement loops and lifecycle journeys from first impression to continuous engagement

  • Experience of product development best practices with an user centric approach

  • Experience of working in a cross functional setting with multiple stakeholders in a fast paced environment

  • Solid knowledge of UX and product design is meriting

The Harbor
(Fishbrain's HQ)

Our office is based in Stockholm (Södermalm) and we have a hybrid-remote work arrangement. We prioritize in-person collaboration, which means we operate from our offices at least two days per week.

Our Bait

We’re a product-focused startup, and every individual is important. That means you get to contribute to the direction of the company and the impact we have on millions of anglers. We at Fishbrain work with the latest tech and challenge ourselves every day. We have a work culture that encourages innovation, passion and teamwork. And most importantly, we want you to enjoy coming to work every single day.

In addition, Fishbrain also offers:

🌴 30 days annual vacation
Each year you’ll get 30 days vacation to use however, whenever

🤸‍♀️ Wellness bonus
5000 sek annual allowance to put towards anything in the realm of health and fitness

💻📱 Technology of your choice
Windows or Mac, you decide

🎣 Fishing rods in the offices
Grab one and go fishing during lunch. We have fishing guides and experts working among us that can help you catch your dream fis

🐕 Dog friendly
Feel free to bring your furry friend to the office

🌎 Commitment to sustainability
We believe in catch & release and the sustainable harvest of fish species, because when it comes to the outdoors, tomorrow matters too. Our global data set is one of the largest in the world, and we freely share it with scientific research partners in both North America and Europe to better understand our fisheries

🥳 Social activities
Quizzes, virtual escape rooms, parties, regular fikas, fishing tournaments and much more!

🥪 Breakfast

Every Wednesday we start the day with a breakfast together

🍭 Candy, sodas, fruits & snacks

☕️ Coffee & tea

🎮 Gaming corner

🏓 Ping pong

Feeling hooked? Throw us a line!

Product Director
Stockholm, Sweden
Remote status
Hybrid Remote
Contact Tomas Sannestedt Head of Talent Acquisition – People & Culture

The Harbor

Fishbrain HQ

Stockholm, Sweden

About Fishbrain

Fishbrain is a tech startup with a global user base of over 15 million anglers. Fishing is not only the world’s no. 1 hobby - it's a passion for people worldwide. Even if you don't personally love fishing, you definitely know someone who does. But Fishbrain thinks there’s a way for technology to improve this age-old tradition. Fishbrain works with the latest tech, from AR to machine learning. And Fishbrain is backed by the investors behind some of the most successful social networks and apps.

Founded in 2012
Co-workers 70+
Product · Stockholm, Sweden · Hybrid Remote

Product Director

If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!

Already working at Fishbrain?

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