Head of Growth Marketing (m/w/x)
Grover
About Grover
Unlock the future of tech with Grover! We're revolutionizing access to cutting-edge technology, offering affordable and sustainable solutions through flexible tech rental subscriptions. No deposits, no commitments—just the latest tech on-demand, exactly when and where you need it. Join us in transforming the tech landscape across Germany, Austria, Spain, and The Netherlands. Your journey to limitless possibilities begins with Grover!
Our Mission & Vision
To date, Grover has circulated over 1.2 million devices, employs over 400 people, and stands as one of the fastest-growing scale-ups in Europe. We hit Unicorn status in 2022, and are scaling internationally!
We're proud to champion a more sustainable way to use tech. With an average of 3-4 rental cycles per device depending on the category, we estimate that the rental of our portfolio from 2015-2021 resulted in 160,000 fewer e-waste products and about 250 tons of e-waste.
We are looking for a Head of Growth Marketing to join our talented Marketing team based in Berlin.
This role empowers our growth specialists across a multiple set of channels, through insights, analysis, and thought leadership. This is a meaningful role as it will be developing and executing strategies to ensure Grover hits its ambitious growth goals.
🎯As our Head of Growth Marketing, you will:
- Define growth strategies and own our key growth metrics to drive user growth
- Proactively identify, gather, and generate new user acquisition efforts & retention strategies to fuel Grover’s continued growth
- Manage and optimize marketing budgets to meet targets, maximizing impact
- Identify the right mix of marketing channels, activities, and programs to support the achievement of monthly and quarterly business goals
- Build and lead a team of growth specialists, overseeing all marketing activities (paid and non-paid)
- Collaborate with various departments, sharing insights and successes to elevate the team's overall impact
- 7+ years of proven work experience in startup/scale-up, strategy, growth, or a variety of other specialty roles (preferably within B2C e-commerce or subscription model)
- 3+ years of demonstrated experience managing a team
- Growth and digital experience across acquisition (retention is a big plus) strategies to focus on driving subscription volume and value up. You know how to interact with our potential customers from all online channels, including offline, CRM, and onsite & app conversion strategies
- Data-driven skillset to analyze, optimize, and drive efficiency of ROAS/CAC/LTV
- Strong project management and stakeholder management capabilities
- A passion for seeking complex, challenging, and ambiguous problems that warrant ambition and perseverance
- Good English communication skills that allow you to explain your work clearly and to participate in constructive debate (German is a big plus)
- A background in consumer growth with a digital platform or another consumer product or service company would be a plus
❤️🔥 What you will love about us:
- Hybrid model with 30 days per year to work abroad
- 28 days of paid vacation, plus another additional day after 3 & 4 years
- BVG monthly discount to drive you anywhere in Berlin
- Company Pension Scheme and a top-up to Parental Leave (for both parents)
- Online Mental Wellness support with Nilohealth
- Urban Sports Club or ClassPass Corporate Discount
- Annual learning budget of 1000€
- 1 Paid Volunteering Day per Month
- Online German Classes through LanguageHero and Babbel subscription
- Exclusive Grover Tech discount for you & your loved ones
- A diverse global team of 72 nationalities (and counting!)
If you fancy an influential role in making our world a little greener, become part of the Grover Family, and let's grow together. 💚