Inovia Bio is a trailblazing TechBio startup with offices in London and Dubai, revolutionising drug development. We dismantle inefficient, outdated systems with cutting-edge technology and relentless innovation, empowering biopharma partners to accelerate their programs. We’re the game-changing ally drug developers need and the disruptor shaking up the CRO landscape.

The Role

As a Marketer, you’ll lead the charge in connecting with forward-thinking biopharma companies, showcasing why Inovia Bio is their indispensable partner. This isn’t your typical marketing role—you’re a strategist, storyteller, and data expert, crafting hyper-targeted campaigns with precision and impact.

Key Responsibilities:

Driving Strategy

Design and execute account-based marketing (ABM) campaigns targeting key biopharma decision-makers.
Collaborate with commercial, tech, and medical teams to create personalised strategies that resonate with high-value accounts.

Mastering HubSpot

Leverage HubSpot to build, automate, and optimise ABM campaigns, from lead scoring to nurture workflows.
Dive into analytics to measure campaign performance, iterate quickly, and stay ahead of the competition.
Maximise HubSpot’s potential, creating complex workflows, custom reports, and segmented lists.

Partnering for Impact

Work closely with biopharma partners to understand their challenges and position Inovia’s solutions as the answer.
Translate complex technical innovations into compelling value propositions alongside tech and medical teams.

Shaping the Narrative

Create high-impact content—whitepapers, case studies, webinars—that highlights Inovia’s disruptive approach.
Craft bespoke messaging for each account, ensuring every touchpoint feels personalised and persuasive.

Who We’re Looking For:

HubSpot Expertise: Certified in HubSpot (Marketing Hub, Sales Hub, or ABM tools) with experience building complex workflows, custom reports, and segmented lists.
Data-Driven: Proficient in marketing analytics (Google Analytics, HubSpot dashboards, CRM reporting) to track ROI and pivot strategies.
Copywriting: Ability to write compelling emails, landing pages, and content that balances technical accuracy with persuasive flair.
Trend Awareness: Stay ahead of ABM trends, biotech marketing strategies, and HubSpot updates.
Intent Data: Familiarity with tools like 6sense, Demandbase, or Bombora to identify and time outreach to high-potential accounts..
Simplification: Ability to distil complex technical propositions into clear, resonant messaging for scientific and commercial audiences.
End-to-End Ownership: Proven track record delivering ABM programs that drive pipeline growth and revenue impact.
Adaptability: Recognise when campaigns need adjustment and propose new approaches.
Content Creation: Experience producing high-impact assets like whitepapers, blogs, or videos for biotech audiences.
Results-Oriented: Focused on building relationships and closing deals that transform drug development.
(Industry Experience: Experience working in the Biotech/Pharmaceutical industry is a bonus, but not a necessity)

Personal Attributes:

Eligibility: Eligible to work in the UK or UAE (or willing to relocate to the UAE).
Communication: Able to simplify complex biotech concepts into concise, stakeholder-specific pitches.
Boldness: Confident in challenging weak strategies and proposing sharper alternatives.
Collaboration: Thrive in cross-functional teams, aligning marketing with Inovia’s broader mission.
Continuous Learning: Constantly honing ABM skills, staying updated on biotech journals and marketing tech.
Open-Minded: Bring bold ideas but remain receptive to feedback and new perspectives.
Data-Driven: Base decisions on insights, trusting data over gut feelings.

What We Offer

Join a high-energy, venture-backed startup transforming drug development. We provide:

Competitive salary
Stock options
Private health insurance
Hybrid work environment
Rapid progression opportunities
Zero-politics work culture
Learning budget

Apply now

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