Head of Inbound Marketing
Integration.app
Marketing & Communications
Posted on Sep 16, 2024
Head of Inbound Marketing
Backed by investors behind UiPath and Revolut, Integration.app is providing next-generation integration infrastructure for SaaS companies. Using unique AI-powered architecture, we automate building customer-facing integrations for SaaS products. Our technology helps connect hundreds of business applications into seamless workflows.
We’re looking for a Head of Inbound Marketing to work directly with the CEO and Head of Growth to scale our inbound marketing efforts.
As the Head of Inbound Marketing, you will play a critical role in driving our marketing strategy and execution.
Your responsibilities will include content writing, managing the SEO strategy, optimizing website conversion rates,and measuring and improving overall inbound channels.
This is a unique opportunity to shape the inbound marketing efforts of a fast-paced start-up and make a significant impact on our growth. If you are data-driven, creative, and passionate about inbound marketing, we would love to hear from you.
Key Responsibilities:
Develop and lead the inbound marketing strategy to grow awareness and the top-of-funnel acquisition
Create, manage, and promote high-quality content (blog, social media) that attracts and engages developers & product managers
Project-manage the development of website & the respective team of front-end developers
Lead our Digital Advertising projects (Google Search, Linkedin etc) in terms of execution, expansion and strategy
Lead the strategy of optimisation for search engines (SEO)
Collaborate with the Head of Growth & CEO and execute on promotional launches (e.g. Hackernews, ProductHunt etc)
Analyze and measure the performance of inbound marketing campaigns and channels, using insights to drive continuous improvement.
Collaborate with the product, sales, and customer experience teams to ensure alignment in terms of messaging and how the outside world sees Integration.app and maximize the impact of inbound marketing efforts.
Requirements:
3+ years of proven experience in inbound marketing, with a strong focus on SEO, content marketing, and conversion optimization
Excellent writing and communication skills.
Strong analytical skills and experience with marketing analytics tools.
Ability to work autonomously and manage multiple projects simultaneously.
Experience with marketing automation platforms and CRM systems.
Very good verbal and written English language skills.
Location: London (preferred) / remote.
We value autonomy, proactive alignment, and focus on getting shit done every single day. We hire people who can manage themselves and give you a lot of freedom.
We are a fully remote company that invests in building personal relationships to enable effective high-velocity teamwork. We don’t spare resources on keeping you happy and productive and don’t stand in your way - and we expect you to use this freedom well.
You will start as the Head of Inbound Marketing with the opportunity to work closely with our commercial team (CEO, Head of Growth, Founding Account Executive) and grow towards the CMO
If you see yourself in this role, please fill in the form below and we’ll get in touch with you:
https://nak4sis6p1q.typeform.com/to/l7B7Zs8r (Application Start)
For further questions, contact our Head of Growth, Horia:
Email: horia@integration.app