Growth Lead
Integration.app
Location
Remote
Employment Type
Full time
Location Type
Remote
Department
Growth
About Membrane
Membrane is an AI for product integrations. A suite of tools that les developers & MK build native integrations in minutes instead of weeks. We're pioneering "self-integrating software" — where AI agents can autonomously create their own integrations rather than relying on pre-built connectors. We've raised $10M from investors including IA Ventures, Crew Capital, Seedcamp, Cortical Ventures and the founders of DataRobot and UiPath and several high-profile angels.
The Role
We're looking for a Growth Lead to own the levers that turn awareness into adoption. You'll work across the full funnel, from how our ICP discovers us to how they convert from trial to paid. This is a high-autonomy role where you'll own outcomes, not just activities.
You'll work directly with our two co-founders (Daniil and Horia) and Liliya, our other Growth Manager.
What You'll Do
Promotional Launches & Social Media
Plan and execute launches across Product Hunt, Hacker News, developer communities, and social
Coordinate cross-functional efforts (product, engineering, marketing) around releases
Build repeatable playbooks for different launch types and channels
Plan and execute weekly social media posts (Linkedin, Twitter)
Trial & Conversion Optimization
Own the funnel from signup to paid conversion
Run experiments on onboarding flows, activation triggers, and upgrade paths
Identify and fix drop-off points with data and user research
Website & Landing Pages
Create and iterate on landing pages for different segments and use cases
Work on website content, messaging, and conversion optimization
Collaborate with design/engineering on page builds and A/B tests
Generative Engine Optimization (GEO) & Content
Develop content strategy that positions Membrane where developers are looking for integration solutions
Optimize our presence across AI-powered search and discovery (ChatGPT, Perplexity, Claude, etc.)
You Might Be a Fit If You...
Have 5+ years in growth, demand gen, or product marketing — ideally at a dev tools or B2B SaaS company
Understand how developers discover and evaluate tools
Are comfortable with both strategy and execution — you'll plan campaigns and write the copy
Have strong instincts for what converts and can back it up with data
Move fast and aren't precious about testing scrappy ideas before polishing
Can write clearly for a technical audience without sounding like marketing
Nice to Have
Product marketing background
Minimal Experience with GEO/AI search optimization
Familiarity with the API/integration space
Track record of successful Product Hunt or community-driven launches
Basic technical literacy (APIs, how developers work)
Why Membrane
Early-stage, high-impact role at a well-funded startup
Work on a genuinely novel category (self-integration technology)
Small team, no bureaucracy, direct access to leadership
Competitive comp + equity
Flexible remote working policy