Brand Copywriter
Manara
We’re hiring a Brand Copywriter to help us scale our brand presence and pipeline impact across B2B and B2G in the GCC (with a strong focus on KSA). This is a high-ownership role for someone who can write with clarity, precision, and commercial intent.
1) Brand content (always-on)
- Write quality brand copies monthly for LinkedIn , IG & X and key brand channels
- Translate strategy into consistent voice: premium, credible, and human
- Write ad copies every month (variants for testing and optimization)
- Develop and optimize monthly social media copy aligned with the content calendar to strengthen brand positioning and drive engagement growth.
3) Employer branding + leadership visibility
- Build a content calendar for Manara leaders (CEO, President, VP Commercial, etc.)
- Write posts that strengthen Manara’s brand story, POV, and credibility
- Create recurring internal storytelling around our “value heroes” and culture
4) Commercial communications (pipeline enablement)
- Impact reports and announcements
- Company profile updates
- Sales decks and supporting one-pagers
- Commercial website copy (pages, CTAs, positioning, offerings rewrites)
- Blog posts and a monthly newsletter (B2B audience)
- Owning our email marketing channel
5) Video ad creative
- Write or co-write video ad scripts with agencies (hooks, voiceover, captions, variants)
What “great” looks like in this role
• You write copy that is brand-safe, premium, and conversion-aware
• You can shift smoothly between:
executive positioning (B2B/B2G)
campaign copy (ads + landing pages)
human storytelling (leaders + culture)
• You understand the GCC context and what resonates with decision-makers in KSA
• You iterate fast, test angles, and improve performance over time
Requirements (must-haves)
- Proven copywriting experience in B2B (B2G is a plus)
- Strong familiarity with GCC/KSA market context and tone expectations
- Startup experience (fast pace, high ownership, minimal hand-holding)
- Hands-on ability to write B2B lead gen ad copy (LinkedIn, retargeting, etc.)
- Strong in B2B email marketing (nurture sequences, announcements, newsletters)
- Excellent English writing; Arabic is a strong plus (bilingual is ideal)
Nice-to-haves
- Experience in EdTech, SaaS, AI tooling, or workforce development
- Worked with brand guidelines and enterprise brand approvals
- Comfortable collaborating with designers, growth teams, and video agencies