GTM - Mexico Market Launcher 🇲🇽
Barcelona, Spain
Murphy AI is a next-generation debt collection platform powered by artificial intelligence, designed to optimize recovery rates while maintaining respectful and personalized communication. Our advanced automation streamlines the process of collecting overdue invoices for businesses, providing a seamless and effective solution.
At Murphy AI, we’re tackling one of the toughest challenges in fintech: making debt recovery more efficient, autonomous and scalable. Our AI-powered agents adapt instantly, engaging with debtors across channels like voice, email and sms to maximize results while preserving trust. By combining advanced artificial intelligence with powerful automation, we’re setting a new standard for how businesses recover payments.
As a fast-growing startup that has already made an impact within less than a year in the market, we are building a talented team to scale our operations and drive our vision forward 🌟
About the Role
Murphy is entering multiple international markets simultaneously, and we're looking for exceptional builders to lead that expansion.
As a GTM Market Launcher, you will act as the Founder of your market. You'll be responsible for taking Murphy from zero to meaningful revenue in a new geography, building the foundations for long-term success and contributing to a repeatable playbook that can be replicated across future launches.
This is not a traditional sales role.
You will own the entire go-to-market strategy and execution for your market: identifying opportunities, closing customers, validating messaging, building local partnerships, creating market intelligence, and ultimately turning a new geography into a scalable revenue engine.
You will have a proven product, strong customer references, a clear ARR target, and the support of the entire company behind you. What you'll need is the ability to navigate ambiguity, move fast, solve problems creatively, and relentlessly drive outcomes.
The ideal candidate combines the strategic thinking of a founder with the execution intensity of an elite operator.
Own the growth and commercial success of your assigned market, with full accountability for revenue outcomes.
Drive the entire revenue cycle: prospecting, discovery, solution design, negotiation, closing, onboarding and expansion.
Adapt and localize Murphy's GTM playbook to your market, including ICP definition, messaging, pricing, positioning and objection handling.
Develop and test different growth levers, including outbound, inbound, partnerships, events, channel sales and ecosystem relationships.
Build deep market expertise and become the internal voice of your geography, providing insights that influence product, marketing and strategy decisions.
Work closely with Product, Marketing, Operations and People teams to remove blockers and accelerate growth.
Partner with the Expansion Lead to capture learnings and continuously improve Murphy's global market-launch framework.
Recruit, hire and develop the first GTM team members in your market as you scale from individual contributor to local leader.
Ultimately build and lead a high-performing commercial organization capable of owning a significant share of the market.
About you
Founder or founder-like mindset. You've built something from zero before, whether that's a company, business unit, market, product, or commercial function, and understand what it takes to create momentum from scratch.
Extreme ownership. You don't wait for direction. You identify opportunities, solve problems, make decisions, and drive results with minimal oversight.
You'll pick up the phone, hop on the plane, knock on the door & show up wherever the opportunity is.
Commercial instinct. You've demonstrated the ability to win customers, generate revenue, or create growth. Traditional Account Executive experience is welcome, but we care more about outcomes than career paths.
AI fluency. You've worked with AI systems and made yourself more efficient. You have the curiosity to bring it to your daily challenges.
Deep local market understanding. You know how business gets done in your market, understand buyer behaviour, recognize competitive dynamics, and can navigate cultural nuances that influence commercial success.
Builder mentality. You thrive in ambiguity, enjoy figuring things out as you go, and are energized by challenges that don't have an obvious playbook.
Exceptional communication and relationship-building skills. You're able to establish credibility quickly with prospects, customers, partners, and internal stakeholders.
Native or fluent proficiency in Spanish and English.
Comfortable operating independently. You may initially be the only Murphy person in your country, and that excites rather than intimidates you.
Nice to have
Experience launching a new territory, geography, or business unit from scratch.
Full-cycle B2B sales experience selling to Mid-Market or Enterprise customers.
Exposure to AI, fintech, SaaS, collections, payments, lending, or other regulated environments.
Previous startup or scale-up experience in high-growth environments.
Experience hiring, coaching, or building commercial teams.
🤝 What we offer
💰 Competitive Salary with a strong variable component.
📈 Stock options: Because we all build Murphy together – you'll own a piece of what we’re creating.
🧩 Impact: Be part of our startup journey from day one, playing a key role in our growth and building something meaningful from the ground up.
📚 Growth Opportunity: This is a fast track to Country Manager, GM or Head of Sales type of role.
🍱 Healthy meals: No more boring tupperware – enjoy daily meals with Nora Foods. We cover 50% of each order!
💳 Cobee card: Flexible compensation for transport and restaurants, so you can make the most of your net salary.
🚴♂️ Ride into work: Forget traffic jams – hop on your Panot e-bike and cruise to the office! We cover 50% of your subscription.
🛜 Hybrid & Flexible: Our default setup is hybrid – 3 days a week at our office in Poblenou, surrounded by a thriving tech scene, and 2 days of remote work. But if there’s one thing that defines us, it’s flexibility: we trust you to organize your time and space in the way that helps you do your best work.
📚 Our Process
We believe that hiring is a two-way street: while we get to know you, you also deserve the chance to understand who we are, how we work, and what makes Murphy AI special. Here’s what you can expect:
1️⃣ First Interview – Getting to Know You
A conversation with a future teammate who’s excited to find a new colleague. We’ll talk about your story, what drives you, and what you’re looking for next—no trick questions, just a genuine exchange.
2️⃣ Second Interview – Deep Dive
You’ll meet the Hiring Manager and potentially another team member. This is a more technical discussion where we explore your skills in detail, walk through real scenarios, and answer any questions you might have about the role.
3️⃣ Tech Assessment or Business Case
A practical exercise to see how you approach challenges similar to those you’d tackle at Murphy. You’ll have time to reflect and showcase your thinking—no rush, no surprises.
4️⃣ Meetthe Founders
Finally, you’ll join us in our Barcelona office for a relaxed coffee with the founders and the Hiring Manager. It’s the perfect opportunity to experience our culture firsthand and meet more of the team who could soon be your colleagues.
👉 To learn more about how we hire and what to expect at every step, feel free to explore our Hiring Guide!
👉 We are committed to building a diverse, inclusive, and equitable workplace where everyone, regardless of background, identity, or experience, feels valued and empowered to thrive. We believe that different perspectives drive innovation and success, and we actively foster an environment where all voices are heard and respected.