Performance Marketing Manager
Resistant AI
We are a fast-growing Series A tech startup that helps financial institutions fight fraud and financial crime with AI, and we are expanding rapidly to meet the demands of the evolving financial landscape.
To support this growth, we are looking for a Performance Marketing Manager to join our marketing team in Prague. You will own the planning, execution, and optimization of digital campaigns across paid channels (primarily Google Ads, LinkedIn Ads, but also G2, Reddit, among others), with a clear focus on pipeline growth and ROI.
We need someone who can blend analytical skills, creativity, and a growth mindset to turn campaigns into measurable business outcomes (inbound opportunities).
❓What you'll do
This role involves managing paid campaigns end-to-end, testing growth tactics, and ensuring marketing investments translate into high-quality leads and influenced revenue.
- Own the strategy, execution, and optimization of paid campaigns across LinkedIn Ads, Google Ads, and other B2B channels.
- Manage the performance marketing budget and allocate spend effectively across campaigns.
- Develop A/B testing frameworks for ad creatives, landing pages, and conversion flows.
- Build and maintain reporting dashboards that track ROI, ROAS, CPA, and other key performance metrics.
- Establish a testing culture to continuously refine targeting, creatives, LPs, and funnels, with clear attribution and ROI reporting.
- Partner with sales to ensure smooth lead handoff and optimize for lead quality and conversion.
- Explore new growth channels and tactics to expand reach within the fintech and fraud prevention ecosystem.
- Provide insights and recommendations to improve funnel performance end-to-end.
- Cross-team collaboration mainly with sales, content, product marketing, and design teams to produce high-performing campaign assets.
❓What you're like
- You are self-motivated, data-driven, and love to take ownership of performance marketing results.
- You have at least 3–4 years of experience in B2B performance marketing or demand generation, ideally in B2B SaaS, fintech, or cybersecurity.
- You’re an expert in LinkedIn Ads and Google Ads, with a proven track record of scaling campaigns.
- You’re comfortable using marketing automation tools and CRMs (HubSpot, Salesforce, etc.) to track and optimize performance.
- You have strong analytical skills and can extract actionable insights from data.
- You’re creative enough to experiment with messaging and visuals while keeping a ROI-focused mindset.
- You understand the B2B buying cycle and how to nurture leads through the funnel.
- Familiarity with the financial crime or fintech industry is a big plus.
🫴 Why Join Us
- Work alongside AI fraud fighting experts in a friendly, collaborative environment.
- Contribute to the success of one of the fastest growing startups in Europe, recognized for its groundbreaking work in Fintech.
- Modern working environment in the center of Prague.
- Hybrid work environment, with flexible hours and home office days (no full remote).
- 5 weeks of vacation + sick days.
- Team events and sports activities on a regular basis.
Are you the performance marketer we are looking for? Send us your CV and let’s have a chat!