Sr Lifecycle Marketing Manager



Marketing & Communications
United Kingdom
Posted on Thursday, July 4, 2024

In this role you will be responsible for ensuring every interaction with our customers is at the right time, with the right content, to the right person, and through the right channel. This role demands a tech-savvy individual proficient in marketing automations, including triggers, flows, and experience with automating emails, IAMs, and push notifications.

You will focus on:

  • Contributing to the development and refinement of the CRM strategy for Sweatcoin, working to increase activation and engagement as well as prevent churn

  • Managing campaigns end-to-end from planning, copywriting, design briefing, implementation to reporting

  • Mapping and optimizing all elements of the lifecycle journey, improving content, triggers, and targeting

  • Taking a data-driven approach to developing and implementing automated workflows and triggers to enhance the customer lifecycle experience

  • Working alongside data analysts to assess the performance of tests and ship regular improvements

  • Collaborating with product managers to launch new features to existing users and helping drive KPIs via email, push and IAM

  • Identifying opportunities to segment our audience and personalising content based on customer behaviors and preferences to create the best possible customer experience

  • Continuously monitoring and improving the automation of emails, IAMs, and push notifications to ensure timely and relevant communication

  • Leveraging CRM platforms to create and manage complex automation workflows and segmentation strategies

Experience and Skills

  • 5-7 years of email marketing/CRM/retention experience ideally with B2C companies

  • Fluent in English

  • Expertise with a CRM/Customer Engagement platform such as Braze, Hubspot, Iterable, or MoEngage

  • Strong technical skills, including the ability to work with developers to implement new communications triggers and user attributes, providing clear briefs on requirements

  • Experience creating complex workflows, and troubleshooting automation issues

  • Cross-team collaboration experience to deliver successful campaigns

  • Exceptional copywriting skills and an ability to critique and guide email design

  • Comfortable crafting hypotheses, running tests, and assessing the results

  • Creative in coming up with different approaches to improving conversion rates

  • Numerically proficient with experience in tools such as Looker, Amplitude, Tableau

  • Strong interpersonal, and stakeholder management skills

  • Deep curiosity about the usage behavior of Sweatcoin users, what keeps them happy, and what might cause them to disengage

  • Ability to think strategically and execute methodically

  • Strong problem-solving skills and attention to detail