Senior Manager, Global Campaigns



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Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.


To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.


Could that be you?

Your Mission

We’re looking for an experienced marketing professional to own demand generation for UiPath’s industry solutions. The ideal candidate will be an energetic go-getter with a startup mentality who has a strong B2B demand generation background and experience developing brand to demand programs designed to reach new audiences and progress them through the buyer’s journey.


The Senior Global Campaigns Manager will be responsible for delivering effective marketing campaigns that drive the demand and adoption of our industry solutions. Reporting into the VP of Global Campaigns and Digital Marketing, you will develop creative and compelling multi-channel programs that will help to engage new prospects, advance key accounts, and elevate the UiPath brand in new markets. This is a cross-functional role that requires you to partner closely with the industry solution team and subject matter experts to conceptualize the campaigns and work across the marketing organization to execute integrated campaigns.

What you'll do at UiPath

In this position, the Senior Global Campaigns Manager will:

  • Plan, develop, execute, and optimize robust multi-touch and multi-channel programs that capture top-of-funnel prospects and progress them towards qualified leads.
  • Identify demand generation content and messaging needs for each stage of the funnel, partner with product marketing, creative, customer advocacy, and other teams to fill our content gaps.
  • Oversee the development of demand generation assets (email, landing pages, banners, social ads, sales emails, etc.) working with Demand Gen CoE, Brand team, and external agencies.
  • Collaborate with product marketing and sales to establish priorities, goals and KPIs, and develop strategic and tactical plans to deliver effective campaigns.
  • Partner with Marketing teams (Social, Digital, Web/SEO, Blog, Regional Marketing, etc.) to produce and implement program messaging and assets across the priority regions and channels.
  • Continuously test and develop new strategies and tactics across all channels to increase touchpoints within a buyer’s journey to deliver high quality leads at a low CPL.
  • Utilize marketing technology, including Marketo, Salesforce, and On24, to execute programs.
  • Measure, analyze, and report overall campaign performance, pipeline and conversion rates.

What you'll bring to the team

  • 5+ years demand generation experience, preferably data-driven B2B marketing background with a proven track record in helping a company scale their customer base.
  • A big thinker with hands-on, get-it-done, skills to both plan and execute demand gen programs.
  • Proven experience developing and executing marketing strategies that deliver consistent, highly qualified leads into the funnel and drive top line revenue.
  • Solid project management skills: ability to lead and collaborate with cross-functional teams, prioritize high impact activities, and keep complex projects moving forward.
  • Experience with buyer’s journey, nurture tactics, personas, and lead scoring.
  • Adept at writing narratives and producing content that converts.
  • Familiarity with Salesforce and Marketo is a bonus.



Maybe you don’t tick all the boxes above— but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.


We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.

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