Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your mission

As a member of the product marketing team at UiPath, you will take the helm of a highly skilled team focused on supporting the creation of the new agentic automation category. This role is not merely about managing but inspiring, inventing and driving our product vision forward in an ever-evolving automation and AI landscape. Here, your technical expertise and your experience in core automation and/or RPA marketing will be guiding forces in crafting marketing strategies, go-to-market plans and product vision that resonate with our customer base, paving the way for a future solidified in efficient automation.

The successful candidate is a self-starter, passionate about core category evolution, technical on automation’s and AI’s intricacies, and has proven experience in coordinating globally distributed teams in delivering high quality messaging and positioning. You will work in a cross-functional manner, collaborating with multiple teams to define strategies and content (internal and external) across all stages of product development, and through different marketing channels. You will be proactive, programmatic, data-driven, optimize for what drives successful product launches and customer deal closing, and continuously refine the impact of your product marketing plans.

What you'll do at UiPath

• Content: Produce thought leadership and product-related materials in the form of customer-facing-decks, web pages, blogs, white papers, eBooks, videos, and other go-to-market collateral.

• Go-to-Market: Lead and develop go-to-market plans for UiPath process intelligence offerings and particularly in the process and task mining categories.

• Segmentation: Conduct and leverage market research, competitive analysis and assess the market landscape to identify ideal B2B customer segments, and design forward-thinking approaches for each segment.

• Persona understanding: identify the best buyer and user personas and be able to position UiPath’s offering accordingly.

• Storytelling: Craft UiPath's positioning and messaging that differentiates our offerings.

• Sales Enablement: Function as a bridge between product and sales to simplify product features into tangible customer benefits. Develop enablement assets and training materials including sales plays, battle cards, demo training videos, and playbooks.

• Evangelize: Attend relevant events and meet-ups representing UiPath as the face of emerging and advanced technologies.

• Innovate: Collaborate with the product team to help drive near and long-term product roadmap.

• Collaborate: Develop relationships with customers to determine key use cases and document customer success stories.
  

What you'll bring to the team

• Education in business, engineering or other related field or equivalent experience.

• 10+ years B2B marketing, consulting or product development experience; ideally in technical product marketing roles or similar.

• Technical knowledge of RPA, GenAI, agentic AI, automation.

• Native English speaker (or, alternatively, very strong command of)

• Strong ability to effectively communicate complex ideas at different stages in the customer buying journey.

• Ability to create compelling sales collateral and provide constructive feedback to improve content across the team.

• Experience working with cross-disciplinary teams across an organization including demand generation, sales, channels, partners, and product management / engineering.

• Ability to effectively communicate with stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills.

• Growth mindset, adaptability, and a drive for continuous improvement.

• Ability to navigate emerging and advanced technology trends.

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Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.