Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your mission

As a Sales Enablement Senior Program Manager - Sales Plays, you will lead the design, rollout, and optimization of Sales Plays across our Sales organization.

This role is critical in translating go-to-market strategy into actionable field programs that drive pipeline, win rates, and seller confidence. Part of the Enablement Org, you’ll work closely with Product Marketing, Pricing and Competitive, Revenue Operations, and Sales Leadership to bring campaigns, product launches, and value propositions to life—through effective, field-ready plays.

Note: This is a senior Individual Contributor role.

What you'll do at UiPath

Sales Play Ownership

• Lead end-to-end development and execution of global Sales Plays—from scoping and planning to field rollout and measurement

• Build playbooks and supporting assets that package positioning, talk tracks, call guides, discovery questions, objection handling, and follow-up motions

• Ensure plays are aligned with GTM priorities (e.g., product launches, industry focus, competitive wins, quarterly initiatives).

Cross-functional Collaboration

• Partner with Product Marketing to translate product/solution messaging into actionable field enablement

• Work with Sales Leaders to validate relevance, usability, and alignment with pipeline priorities

• Coordinate with Regional Enablement to localize and drive adoption of plays in AMER and International markets

• Align with RevOps to ensure plays are tracked through SFDC workflows and supported by the right data and tooling

Field Engagement & Feedback Loops

• Activate Sales Plays through live enablement (e.g., Masterminds, office hours, enablement sessions), async learning, and communications

• Establish consistent feedback loops with sales reps, SEs, and managers to improve plays based on what’s working (and what’s not)\

• Iterate plays regularly to reflect market changes, new product features, and competitive dynamics

Reporting & Optimization

• Define KPIs for sales play adoption, engagement, and impact (e.g., pipeline influence, conversion rates)

• Use data to refine play structure, delivery methods, and timing to maximize field effectiveness

What you'll bring to the team

• 5+ years in enablement, sales operations, or a GTM-focused role (e.g., sales, SE, product marketing)

• Strong understanding of B2B sales cycles and go-to-market motions

• Proven experience building or delivering enablement programs and/or sales playbooks

• Ability to translate complex solutions into simple, field-ready guidance

• Strong communication, storytelling, and facilitation skills

• Experience with enablement platforms (e.g., Highspot) and CRM systems (Salesforce preferred)

#LI-CS1

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.