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Marketing Operations Senior Manager

Viz.ai

Viz.ai

Marketing & Communications, Operations
United States · Remote
Posted on Sep 26, 2024

About Viz.ai

Viz.ai is the pioneer in the use of AI algorithms and machine learning to increase the speed of diagnosis and care across 1,600+ hospitals and health systems in the U.S. and Europe. The AI-powered Viz.ai OneTM is an intelligent care coordination solution that identifies more patients with a suspected disease, informs critical decisions at the point of care, and optimizes care pathways and helps improve outcomes. Backed by real-world clinical evidence, Viz.ai One delivers significant value to patients, providers, and pharmaceutical and medical device companies. For more information visit Viz.ai.

The Role:

As a Marketing Operations Senior Manager, you'll play a crucial role in maximizing the impact of our marketing efforts by managing key systems, analyzing data to inform strategy and optimizing our marketing processes to drive efficiency and effectiveness. This role is both strategic and tactical - processing leads, supporting campaign execution & tracking - while having the systems thinking to evolve our marketing automation processes. If you are passionate about marketing operations and have a healthy balance of operations, project management, technical and analytical experience, we want to hear from you!

You will:

  • Analyze marketing data to track KPIs, identify trends, evaluate campaign performance, and provide actionable insights to optimize marketing strategies.
  • Own the lead management process. Collaborate with marketing, sales & rev ops on lead scoring, assignment methodology and follow up SLA’s to achieve business objectives.
  • Be our marketing automation expert. Streamline Pardot & Salesforce workflows and influence design and implementation of program builds to improve lead quality and conversion rates.
  • Database Segmentation & List Building: Utilize account and persona data to segment our database effectively, creating targeted marketing lists for campaigns and outreach. Maintain and improve best practices for data management and hygiene.
  • Manage our marketing tech stack including the implementation, integration, training and utilization.

What success looks like:

  • Establish benchmarks, track & communicate progress
  • Develop strong partnerships with Performance & Product Marketing, Sales, and Operations to continually improve marketing effectiveness, process scalability, and lead-to-closed won optimization
  • Maintain comprehensive process documentation and enablement to stakeholders

We are looking for:

  • At least 5 years of experience in a marketing ops capacity, preferably within the healthcare / pharma industry.
  • Strong Analytical Skills: Proficiency in data analysis tools and techniques to derive actionable insights from marketing data.
  • Marketing Technology Expertise: Experience with Pardot, SFDC, and other marketing technology tools.
  • Problem-Solving: Capacity to identify challenges, develop innovative solutions, and implement effective strategies to overcome obstacles and optimize marketing operations.
  • Project Management Skills: Ability to manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved.
  • Communication and Collaboration: Excellent communication skills to effectively collaborate with cross-functional teams and communicate insights to senior leadership.

Why should you join us?

  • If you are looking to make an impact - join our mission.
  • If you want to be a part of an amazing team - our people are the heart of everything we do.
  • If you are a self-starter and naturally motivated.

Viz offers competitive benefits, including medical, dental, vision, 401k, generous vacation, and other great benefits to full-time employees.

Viz.ai is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

As part of our commitment to health and safety, we require Viz.ai employees to be fully vaccinated before any in-person meetings unless you are exempt.

Salary Range: $126,000 - $136,000

Total compensation includes base salary and stock options

#LI: GH1

#LI: Remote