Regional Marketing Lead - Consumer - NorthAM



Marketing & Communications
Austin, TX, USA
Posted on Friday, April 26, 2024

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.More about our mission.

Job Description

We’re looking for a data-driven individual with a strong consumer marketing track record specifically focused on North America (United States and Canada).

Expectations for this role include:

  • Getting to a very strong understanding of our NorthAM customers (who they are, what needs they have and their pain points)

  • Getting to a strong understanding of the current product USPs and features, regional context including compliance and regulation (both product and marketing), future roadmap and usage by existing customer segments, with support from Marketing and Product Analysts

  • Monitoring key performance metrics with Product such as NPS, retention, stickiness, onboarding funnel, VPC, …

  • Providing feedback to Product on their roadmap given local marketing audience insight and opportunities

  • Being accountable for developing a strategic marketing plan to drive growth across the funnel, taking into account target audience, messaging and positioning, media and creative strategy - this should:

    • Be developed with global marketing channel teams (Paid, Organic, Invite) and aligned to the economics and broad positioning / audience of Wise in the market to facilitate optimisation. Working with these teams to iterate creative / content / keywords / landing pages and agreeing levels of spend given team constraints

    • Include a review and challenge of CRM plans on product upsell/cross-sell strategy + testing in CRM given audiences and feature adoption in the market

    • Potentially includes defining ‘campaigns’ around product launches or seasonal events

    • Be shared with product for feedback and refinement

    • Include net new testing plans with existing teams and/or local partners / agencies (eg Connected TV or Reddit)

  • Being accountable for delivering against the plan, with agreed KPIs being monitored and narrating impact and next steps across the business, both to finance and the wider Marketing and Product org

  • Ultimately being accountable to Marketing for incremental sustainable growth in the region against the plan - with agreed level of P&L accountability with global marketing teams to enable local testing and execution within prescribed constraints

You will be operating in sync with our global marketing team and expected to:

  • Work closely with the global Insights & Planning and Brand & Creative teams to deliver the work to support your plan, as well as Analytics for any measurement and customer insights

  • Partner our global Brand & Creative team on upper funnel objectives when relevant, which remain accountable globally while in a pilot phase

  • Contribute to the local marketing hub in terms of leadership and guidance (beyond marketing tribe - i.e. you should be comfortable being the face of marketing to the local team)

We’re a little different to what you might be used to though. At Wise we’re on a mission. A mission to empower our users to make smarter financial decisions based on transparent information.

In order to do so we empower and trust our teams to take ownership over decision making and execution within their area of ownership, ensuring they can execute on the things that will have the greatest impact for our users.

You’ll love this role if you…

  • Have experience driving strategy and execution of cross-channel marketing campaigns in North America (United States and Canada), refining positioning in line with the key USPs of the product.
  • You are data driven and are able to gather actionable insights from data.
  • You are passionate about growth and find effective ways to engage prospects across the whole conversion funnel.

What’s in it for you?

You’ll be part of a team of exceptionally talented marketers who consistently break new ground in the way they engage customers.

Within Wise we operate in a flat structure, you’ll be in charge of your own workload and focus areas, giving you the chance to have a huge impact in one of the UK’s fastest growing & most successful startups.

Key Benefits:

  • 🚀 RSU’s in a rapidly growing company
  • 💻 Flexible working - During the first six months, you’ll be in office 4-5 days per week to become fully immersed in Wise’s culture and ways of working. After the initial period, you’ll be in office at least 3 days per week. We get that flexibility is essential and you’ll be trusted to do the right thing in balancing your responsibilities.
  • ✈️ Wisers can work remotely for 90 days a year. By ‘remote’ we don’t just mean from home, but from wherever in the world you choose to
  • 💪 An annual self-development budget
  • 🩺 Medical, dental, & vision insurance – including HSA and FSA options
  • 💝 Company-paid: Life Insurance, Short & Long-Term Disability, and an EAP program
  • ☀️ 25 days PTO, 15 sick days, 11 bank holidays, 5 compassionate leave days, 3 paid “Me” days and a paid volunteer day, annually
  • 🏝️ A paid 6-week sabbatical leave after four years
  • 👶🏼 18-weeks of paid parental leave, after a year with us
  • 💰 401k with up to a 4% employer match
  • 🏆 BuiltIn Award winner for Best Places to Work and Best Large Places to Work

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.We’re proud to have a truly international team, and we celebrate our differences.Every Wiser should feel that they can be themselves at work.Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.Having diverse teams that reflect our diverse customer base helps us build a better product. We can be more creative and empathetic to our customer’s needs and make sure we leave no-one behind on our journey to mission-zero.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.