We’re looking for a Senior Paid Search Manager to take full ownership of Zinc’s paid search strategy and execution — across Google and Microsoft Ads, alongside the remaining Google Suite: particularly YouTube and Display.

You’ll be the in-house expert on performance marketing. Planning, running and optimising high-impact campaigns that drive real pipeline, improve ROAS, and expand Zinc’s reach.

You’ll be a part of the Growth team, working closely with the Head of Marketing and Growth Lead to bring a data-driven mindset and an experimental edge to every campaign. You’ll test relentlessly, push for better insights, and stay ahead of every platform change and industry trend.

Application Deadline: November 07, 2025
Department: Marketing - Campaigns, Comms & Content
Employment Type: Full Time
Location: Zinc - London
Workplace type: Hybrid
Compensation: £64,000 - £70,000 / year

Key Responsibilities 🗝️

Run and optimise paid advertising campaigns across PPC, Display, and YouTube.
Plan, build, and scale paid search campaigns across Google Ads and Microsoft Advertising.
Lead A/B testing across ad copy, landing pages, and audiences to sharpen Zinc’s paid strategy.
Spot performance gaps and implement new initiatives to improve results.
Monitor and analyse data from GA4, Google Tag Manager, and Search Console, translating insights into clear, actionable reports.
Collaborate cross-functionally with the wider marketing and revenue teams to deliver integrated campaigns and report back on performance and insights.
Manage budgets efficiently, ensuring every pound drives measurable value.
Stay ahead of the curve on all platform and feature changes, privacy updates, server-side tracking, and first-party data strategies.
Contribute strategically to Zinc’s overall growth roadmap — with paid search as your domain.

(Bonus if you can also contribute to technical SEO improvements and backlink building where possible.)

Skills, Knowledge and Expertise 🚀

3–5+ years of hands-on experience in Paid Search (Google & Microsoft Ads).
B2B experience is essential — you understand pipeline generation, longer funnels and LTV metrics.
Strong analytical mindset: you love digging into data to find what moves the needle
Creative brain and a strong communicator - we’re looking for someone who doesn’t just execute campaigns, but wants to share learnings and experiment
Proven success in managing significant budgets and improving ROAS.
Hands-on experience with GA4, Google Tag Manager, and Search Console.
Confident managing campaigns end-to-end — from strategy to execution to reporting.
Agency background transitioning in-house? Perfect.

Bonus: wider marketing experience beyond PPC (Paid social, CRO, or SEO).

Who You Are

You’re curious, ambitious, and endlessly analytical. You love data, testing, and tinkering until you find the lever that works. You’re passionate about performance marketing and constantly learning — from webinars, industry updates, or your own experiments. You’re a confident communicator and feel comfortable taking complex insights and presenting them back to the wider business in a digestible way.

Most importantly, you’re excited to help a fast-growing B2B startup scale through smart, creative, measurable paid search.

What we offer 🍉

Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring

24 days holiday + Bank Holidays + your birthday off 🎉
£1200 annual benefits allowance (ThanksBen, from month 2)
Early finish Fridays (16:00)
Yearly company retreat abroad ✈️
30 days to Work from anywhere 🌍
Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
Statutory pension with NEST (3% employer, 5% employee)
Zinc shares, issued through the EMI Scheme
Unlimited access to MoreHappi coaching
Company socials, quarterly team socials Free Monday lunches
Nursery workplace benefit scheme (Yellownest)
Option to lease an electric car through Electric Car Scheme
Celebrated Zinc anniversaries 🥳

About Zinc

Who we are ⚡

Zinc builds automated reference and background checking tools designed to improve candidate experience and set new industry standards. Founded in 2017 by a team with extensive HRTech experience, Zinc is an early-stage startup rapidly growing as it redefines efficiency, transparency, and fairness in background checks.

📚Read more about our story here: https://zincwork.com/mission

We're a culture first company, by this we don't just mean an active calendar of both company and team organised events 🍔🍻🎯 (which we do have 🤩),Zinc's culture is defined by a respectful and autonomous approach to all employees, fostering support for new ideas, promoting a flexible work environment, and operating within a flat structure. While socials, lunches, and events enhance the experience, the core of Zinc's culture drives employees to embrace innovation, share successes, and feel motivated about the company's future.

🪴We recently redefined our company values:

🧩The pieces that make Zinc: Pragmatic, Integrity, Empathy, Collaborate, Empowered, Speed.

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