Senior Product Marketing Manager



Marketing & Communications, Product
London, UK
Posted on Wednesday, November 15, 2023

Our Mission

We're not your average benefits platform; we're the unordinary force that uplifts people's lives. Our technology is the link that connects the entire benefits ecosystem, creating better outcomes for employers, employees, brokers, and providers.

Our mission is clear: we're here to create a world where everything operates at its very best, ensuring that every employee receives the support they need to live life to the fullest, both at work and beyond.

Your Mission

We’re looking for a Product Marketer who cares deeply about product and storytelling. This is an opportunity to join an early marketing team with a lot of room for growth. Through your work, you will have a direct impact on how companies care for their people, and help us take Ben to the next level — larger companies, new countries, new product lines!

As our first Product Marketing Manager, you’ll have the opportunity to take charge of positioning & messaging, market & customer research and sales enablement across the company - working with Marketing, Sales and Product on a daily basis. You’ll enjoy a lot of autonomy to shape and be the voice of Ben to help make our product truly stand out among the competition and be crystal clear to our prospective customers and partners.

We’re looking for self-starters who are seeking a fast-paced environment where they can make a difference. Our team is small, which means high autonomy, ownership, and responsibility. We love what we do, have fun and, while we ship on time, take life-work balance seriously.

What you’ll be working on...

  • Develop and constantly improve our product positioning, messaging and competitive differentiation to appeal to our ideal customer profile.

  • Work closely with Marketing & Sales on collateral for effective enablement and funnel nurturing to improve pipeline conversion and velocity.

  • Influence and shape product strategies, positioning and narratives through the gathering and use of data and insights for target audiences in close collaboration with marketing, product and sales.

  • Develop and execute on go-to-market strategies, including goals, metrics for success, asset development and integrated launch planning in partnership with our Marketing, Product, and Sales teams

  • Strategically tackle complex problems with frameworks and thoughtful recommendations + action plans to solve them.

You should apply if you have...

  • Experience having established/been part of establishing product marketing as a function in a B2B SaaS business

  • Ability to prioritise and multi-task in a fast-paced, dynamic environment with strong attention to detail, driving projects end-to-end and across functions

  • Deep experience owning positioning and messaging for a product or line of products with a high level of complexity

  • Proven track record of partnering with Marketing & Sales to generate and convert pipelines through effective sales enablement and funnel nurturing

  • Have excellent written and verbal communication

  • Hands-on experience with market and customer research to gather data about target personas, positioning, messaging and creative, and validation of results through various forms of testing

  • Skilled in first principles thinking: able to dissect complex issues from root cause and devise innovative, foundational solutions

  • Bonus: Experience working on products and positioning in HR Tech or related fields

  • Bonus: Previous experience in Consulting and/or Strategy based roles.

Diversity and Culture at Ben

Our culture is ever-evolving and is defined by our people. We don’t hire clones, we hire individuals.

  • We celebrate diversity

  • We listen to our people

  • We work autonomously


  • We have fun while doing it!

We are organically growing a brilliantly diverse, inclusive and respectful bunch of people we are extremely proud of. This should go without saying but all applications are very much welcome. If you need any adjustments to support you with your application, just let us know by emailing

Our BENefits

(... It's all in the name! 😉)

💰 Competitive base salary + equity, so you own what you build

💳 £100 monthly personal Ben Balance: for whatever works for you, whether that's Netflix, Spotify, or a really expensive cup of coffee! This allowance will increase by £50 for each year of service until you reach £250

🔋 £500 annual Learning & Personal Development Ben Balance: plus 3 days paid study leave a year to support you with your professional development

👩🏽‍💻 £500 work from home set up allowance, which you can put towards your home office

🍔 Weekly lunch provided in office so you can spend quality time with the team over some tasty food!

🏖 28 days of holidays a year (plus bank holidays, which you have the option of swapping for days of celebration that are significant to you)

🌴 ...and an option to buy or sell 5 days per year. Also, your holiday entitlement will increase to 30 days at your 3rd year of service!

🍼 Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting

🧠 Comprehensive and tailored mental health support through a leading provider

💪 Access to a Gympass membership!

❤️ Comprehensive Private Medical Insurance

🍿 Team activities: we have quarterly team social budgets to support spending time together and we frequently organise company wide events

📅 Flexible working - we're serious about life/work balance