Senior Marketing Manager



Marketing & Communications
London, UK
Posted on Thursday, May 2, 2024

Our Mission

We're not your average benefits platform; we're the unordinary force that uplifts people's lives. Our technology is the link that connects the entire benefits ecosystem, creating better outcomes for employers, employees, brokers, and providers.

Our mission is clear: we're here to create a world where everything operates at its very best, ensuring that every employee receives the support they need to live life to the fullest, both at work and beyond.

Your Mission

As Ben's Marketing Manager, you're at the heart of our engagement strategy, the driving force of our events and digital communications, enhancing customer acquisition and community engagement. You'll lead the charge in planning and executing standout events, whilst also crafting compelling content and email marketing campaigns that guide customers through the funnel. You’ll also sharpen our SEO strategy to boost qualified traffic and work closely with our Growth Manager to optimise conversions. Managing our Hubspot CRM, you’ll enhance automation and ensure it’s leveraged effectively across the business.

Things you will be working on:

  • Defining our events strategy and work with the wider marketing team on planning and executing high quality events to drive acquisition, and build our community.

  • Working with the wider Marketing and Marketplace team to create compelling content, events, social media and PR campaigns.

  • Design, plan and execute comprehensive email marketing strategies across the entire funnel, from prospect nurturing to customer communications

  • Continuously test and optimise your email campaigns to improve core KPI’s and overall ROI.

  • Develop our SEO strategy with a focus on driving qualified customer traffic and work with our Growth Manager on optimising organic traffic conversion.

  • Own the management and development of our Hubspot CRM, including automation, reporting and ensuring a better utilisation of the platform across the business.

You will love this role if you…

  • Worked in businesses where long Sales cycles were prevalent and lead nurture was key.

  • Love digging into the numbers to gain insights and inform your work

  • Worked in a well-refined org where A/B testing and creative experimentation were part of your day to day.

  • Have a high level of proficiency in SEO best practice and content optimisation.

  • Know about key email regulations and best practices, including GDPR, CAN-SPAM, and others.

  • Have exceptional writing and editing skills, with an ability to adapt content to different styles and tones.

  • Have been a CRM admin in the past and ideally worked with Hubspot in a previous role

  • Bonus: Are familiar with HTML/CSS for email design.

Diversity and Culture at Ben

We are organically growing a brilliantly diverse, inclusive and respectful bunch of people we are extremely proud of. This should go without saying but all applications are very much welcome. If you need any adjustments to support you with your application, just let us know by emailing

Our BENefits

(... It's all in the name! 😉)

💰 Competitive base salary + equity, so you own what you build

💳 £100 monthly personal Ben Balance: for whatever works for you, whether that's Netflix, Gympass, or a really expensive cup of coffee! This allowance will increase by £50 for each year of service until you reach £250

🔋 £500 annual Learning & Personal Development Ben Balance: plus 3 days paid study leave a year to support you with your professional development

👩🏽‍💻 £500 work from home set up allowance, which you can put towards your home office

🏖 28 days of holidays a year (plus bank holidays)

🌴...and an option to buy or sell 5 days per year. Also, your holiday entitlement will increase to 30 days at your 3rd year of service!

🍼 Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting

🧠 Comprehensive and tailored mental health support through a leading provider

💪 Access to a Gympass membership!

🍿 Team activities: we have quarterly team social budgets to support spending time together and we frequently organise company wide events

📅 Flexible working - we're serious about life/work balance - this role is 2 days a week in our London office