Head of Insights
Dreamdata
Administration
Copenhagen, Denmark
About Dreamdata
Dreamdata is the industry leader in B2B marketing attribution and activation. We're on a mission to help B2B marketing leaders finally connect their efforts directly to real revenue — solving a complex problem that has plagued the industry for years.
Founded in 2018 by ex-Trustpilot (TRST:LSE) product and engineering leaders, Dreamdata was born from a real-world need: building the platform they always wished they'd had.
It's working. We have achieved strong product-market fit and are experiencing explosive, triple-digit YoY growth. This momentum is now backed by a recent $55,000,000 Series B funding round set to fuel our rocketship as we scale globally
The Opportunity
Dreamdata's software is used by leading B2B companies to do marketing attribution and activation. The byproduct is something rare: a uniquely complete view of how B2B buying actually happens in customer journeys across every channel a modern B2B buyer touches.
We have already started sharing what we see. Our LinkedIn Ads Benchmarks report has been downloaded thousands of times and routinely shows up in third-party newsletters, decks, and LLM answers when people ask how B2B marketing actually performs.
Now we're looking for a Head of Insights to take Dreamdata's data storytelling and thought leadership to the next level. We want to make Dreamdata the canonical, cited source of truth for what's working in B2B marketing. Think of the work that Peter Walker has built at Carta around startup data.
This role sits within our marketing team and reports to the CMO. It's both public-facing and deeply technical. You'll spend your first six-to-eight months embedded with our engineering team, learning the data model end-to-end and building the tools you need to do data storytelling at scale so that you're never blocked when an idea is hot. After that you operate with a mandate to be out in the ecosystem finding the right things to say.
If you are motivated by owning a brand-new function at a fast-growing company this is a unique opportunity to have outsized impact through data analysis and storytelling,
You will:
Ship one good chart at a time: Treat a single, well-designed chart as the atomic unit of your work. Publish to LinkedIn (and elsewhere) on a consistent cadence — multiple times per week, working up to daily. Lead with the *why this matters* headline, not the *what the data is*.
Build the production system: so the time from "interesting question" to "shipped chart" keeps falling. Today our marketing team often waits on engineering to run a query; your job is to remove that bottleneck and own the pipeline end-to-end (warehouse → analysis → viz → design → post).
Aggregate the best charts into bigger assets: quarterly benchmark reports, ebooks, virtual events, podcast segments. Use the social channel to learn what the market actually cares about, *then* invest in the long-form.
Earn citations: Build relationships with the 40–50 journalists, newsletter writers, and analysts who cover B2B marketing, so Dreamdata data shows up in their stories. Optimize for LLM-sourcing (AEO/GEO) so we're the answer when buyers ask their AI assistant how B2B marketing performs.
Own Dreamdata's data storytelling function: the strategy, the cadence, the channel mix, and eventually the team.
Must-Have
You:
- Have strong analytical engineering skills, including production SQL — you can write the query yourself rather than briefing someone else to write it.
- Are comfortable setting up and owning data infrastructure (e.g. modeling in a cloud warehouse, building reusable views, owning your own dbt project).
- Possess a strong grounding in statistics and data science. Enough to know when a finding is real and to be transparent about sample size and methodology on every chart.
- Have excellent written and visual communication skills. You can take a messy dataset and produce a chart that's clear at thumbnail size on a phone, with a headline that makes a stranger stop scrolling.
- Can communicate complex concepts in an approachable way without sacrificing rigor — you'd rather be the impartial observer than start a controversy.
- Love sharing knowledge on LinkedIn and social media. You already do this or you're keen to get started.
- Are comfortable using AI tools (Claude, Cursor, etc.) to compress your cycle time. The
- Take ownership of outcomes and delivery with little guidance. Nobody is going to hand you a content calendar; you make it.
- Are genuinely curious about B2B marketing. This is one trait we cannot teach. You should already be reading the newsletters, following the right people, and forming opinions about where the industry is going.
Nice-to-Have
Previous experience doing public data storytelling — a portfolio of charts, a personal LinkedIn following, a substack, a past benchmark report you can point to.
Exposure to cloud data warehouses (we use BigQuery on Google Cloud).
Hands-on with Tableau, Figma, or equivalent visualization in one tool, polish in another.
Experience in B2B martech, RevOps, or adjacent (attribution, CDPs, ABM, growth analytics).
A working point of view on B2B SaaS, GTM, and how buyers actually behave.
Comfort representing Dreamdata in person. This can mean speaking at conferences, joining closed-door dinners with marketing leaders, doing podcast appearances.
- Location: Our office is in the heart of Copenhagen with a harbor view.
- Ownership: Equity in a fast-growing company.
- Lunch: Delicious lunch available in our canteen.
- Inclusive Culture: Be part of a supportive, dynamic team making a real impact in the B2B marketing space.
- Private insurance: Health insurance that comes with our pension plan.
- Office dogs.
At Dreamdata, you'll have the opportunity to make a real impact. Join us in shaping the future of B2B marketing analytics and activation while developing your skills and growing your career.
We are committed to creating an inclusive, diverse workplace where everyone can thrive. If you're passionate about telling true, useful stories with data — and helping B2B marketers finally see what's working — we'd love to hear from you.