Revenue Operations Analyst

About the Role

Gaia is hiring its first Revenue Operations Analyst to build the operational foundation that powers our revenue engine. This is a highly impactful, hands on role responsible for designing, implementing, and continuously improving the systems, processes, and data that support Member Growth, Employer Sales, Marketing, and leadership decision making.

As our first dedicated RevOps hire, you will not be inheriting a fully built machine. You will be creating it. This role is ideal for someone who enjoys bringing structure to ambiguity, turning complexity into clarity, and partnering closely with sales and leadership to make revenue operations scalable, reliable, and efficient.

You will act as the connective tissue between systems, data, and teams, ensuring that how we sell, track, forecast, and report is consistent, accurate, and continuously improving as Gaia grows.

This role partners closely with Sales, Employer, Marketing, Finance, and Leadership.

What You Will Own

Revenue Systems and Tooling

• Serve as the primary owner and administrator of HubSpot across Sales and Marketing

• Design, maintain, and optimize pipelines, deal stages, lifecycle stages, and custom properties across contacts, companies, deals, tickets, and activities

• Create and manage workflows and automations to improve efficiency and reduce manual work

• Manage user permissions, roles, and access control

• Own HubSpot upgrades, new feature rollouts, and deprecations

• Ensure integrations between HubSpot and third party or internal systems are reliable and well maintained

Third Party Tools and Integrations

• Own and manage integrations between HubSpot and tools such as:

  • VoIP and phone systems (for example Aircall, Quo, RingCentral)

  • Meeting booking and routing tools (for example Calendly, ChiliPiper, RevenueHero)

  • BI and analytics tools

• Monitor integrations for data quality, reliability, and performance

• Troubleshoot integration issues and partner with vendors as needed

• Ensure tools work together cleanly without introducing unnecessary complexity

Data Integrity and Governance

• Own the revenue data model across contacts, companies, deals, and activities

• Enforce naming conventions, required fields, lifecycle definitions, and governance rules

• Ensure CRM data is accurate, consistent, and trusted by teams and leadership

• Proactively identify and resolve data quality issues at the root cause

Reporting, Forecasting, and Insights

• Build and maintain reporting for sales teams and leadership, including pipeline health, funnel performance, conversion rates, and goal attainment

• Partner with revenue leadership to define metrics that matter and ensure reports are actually used

• Support forecasting accuracy and pipeline visibility

• Leverage BI or analytics tools where deeper analysis is needed

Process Design and Enablement

• Design, document, and maintain standard operating processes across the revenue lifecycle

• Partner with Sales, BDRs, Employer, and Marketing to ensure processes are realistic and adopted

• Maintain clear, up to date documentation and communicate process changes effectively

• Support onboarding and training for sales and BDR teams on HubSpot best practices

Revenue Technology Strategy and Future Tooling

• Analyze and evaluate new revenue operations tools to support evolving sales motions, partnerships, and employer growth

• Partner with Revenue Leadership, Sales, Marketing, and Finance to define requirements and recommend tooling

• Lead or support implementation of new tools, including:

  • System configuration

  • Data migration

  • Integration design

  • Change management and adoption

• Help establish long term principles for revenue tooling decisions, including when to build versus buy and how to scale thoughtfully

Operating as the First RevOps Hire

• Act as the sole RevOps owner, balancing immediate needs with long term foundation building

• Identify where to focus now versus what to build later

• Partner closely with leadership to anticipate future tooling, process, and data needs

What We’re Looking For

• Strong hands on experience administering HubSpot in a sales and marketing environment

• Experience managing third party tool integrations with HubSpot

• Comfort operating as the only RevOps resource in a fast growing environment

• Strong process orientation with attention to detail and data quality

• Ability to translate business needs into scalable systems and workflows

• Clear communicator with technical and non technical partners

• Proactive, thoughtful, and collaborative working style

Experience and Tools

Required:

• HubSpot administrator experience

• Experience building workflows, reports, pipelines, and custom properties

• Experience supporting sales or revenue teams directly

Salary and Benefits

Here at Gaia, our employees are the foundation of our success. We believe it's super important that you are happy, healthy, and motivated.

As such, on top of a competitive market bench-marked salary, we offer private healthcare, fertility support and other benefits. The salary bracket for this role $115k - $125k.

On top of this, we offer all employees a set up budget when they join and a personal development budget each year to build upon your skills. We’re working hard on our reward and recognition framework to make sure that those who are excelling above and beyond get what they deserve.

Compensation Range: $115K - $125K