Social Media & Content Manager



Marketing & Communications
London, UK
Posted on Tuesday, May 21, 2024

Join the Web3 revolution at Ramp!

👋🏼 A few words about us

At Ramp, we provide a powerful fiat <> crypto toolkit that enables anyone - from established brands to blockchain pioneers - to easily onboard their next million users into Web3.
Bridging the gap between today's financial system and the emerging crypto economy is our lifelong mission. Driven by our vision, sense of community, and passion for excellence, we relentlessly work to make this dream come true and bring Web3 to the mainstream.
From day one, our founders have built a purpose-led organisation where a culture of high performance, receptive minds, and collaboration is at the core. If you’re looking to accelerate your career, grow at pace, and have a meaningful impact, you’ll find a home at Ramp. We have huge ambitions and want people to join us on our quest to become a world-leading Web3 organisation.

🙌🏼 What you will be doing

  • We're building an A-star marketing team and seeking a Social Media & Content Manager to help us to grow, engage and activate our audience. You will be the first brand touchpoint for many of our customers, you will need to create compelling, on-brand content that speaks to our different target audiences while adhering to a challenging regulatory landscape.
  • You will be a confident content writer with an understanding of the web3 landscape as well as experience crafting and adapting content across our blog, LinkedIn, X (Twitter) and other relevant social media platforms.

🧩What you will be working on

  • Manage and optimise the company's social media profiles and presence, including content creation, posting, monitoring, and engagement, to increase brand visibility, engagement, and customer acquisition.
  • Develop social media content plans that align with brand, commercial and compliance objectives.
  • Collaborate with our SEO agency, PR agency and product, accounts and other teams to create content and uncover partnership opportunities.
  • Work closely with our B2B team, PR agency, and external partners to coordinate partnership announcements and campaigns that grow our awareness, audience, credibility and traffic.
  • Manage B2C email drip campaigns, including segmentation, A/B testing, and performance analysis, to nurture leads and drive conversions.
  • Track and analyse audience trends such as followers, engagement, and sentiment while providing regular reports and insights to internal stakeholders, escalating issues and adjusting strategies as needed.
  • Stay up-to-date with the latest digital marketing trends, best practices, and industry changes, and apply this knowledge to improve and optimise digital marketing strategies and tactics continuously. This includes constantly assessing the feasibility of launching new channels and content formats.

🤟🏻What you will bring:

  • At least three years of experience running social accounts for a cryptocurrency or web3-focused organization is required.
  • Proven track record of creating and executing content plans to grow following, engagement and activation across Twitter, Linkedin, and other social platforms.
  • Solid experience managing social campaigns, including collaborating with cross-functional teams, including product, sales, compliance/legal, and external partners, to achieve business objectives.
  • A bias for optimizing towards commercial outcomes and a healthy skepticism for top-of-the-funnel KPIs.
  • The ability to operate autonomously and with initiative is essential in our rapidly evolving environment.
  • Exceptional communication and interpersonal abilities are critical for building and maintaining strong relationships with team members and external partners.

⚙️Our toolkit

  • Slack, Notion, Google Workspace, Click Up, NetSuite, ApprovalMax, Google sheets and Excel

🌟 Extra points for

  • Experience and excitement in producing and publishing video content.
  • Understanding the impact of FinProm on marketing to users within the UK.
  • Experience with decentralised social platforms.
  • A passion for crypto and the economic freedom it can offer: our mission is to create an open financial system for the world - we want you to help.

💸 Competitive salary

  • Equity package: share in our success
  • Work pension scheme
  • Zero-fee crypto purchases via on-ramp!

🩺 Health & wellbeing

  • Private healthcare for you and your dependents

💚 Our Culture

We are fueled by a strong sense of community, purpose, and the drive to build a sustainable business. Together, we nurture a culture of high performance, low egos, receptive minds, and collaboration. We provide space for ambition, trust and empowerment to allow you to be your best self.
Our culture has been founder-driven from the start, it is defined by our shared values and behaviors, which are distinctly Ramp and represent the organisation that we have built. This is our recipe for success that we all believe in…this is how we will win!

Get familiar with the Ramp Recruitment Privacy Policy to understand how we will process your data.